He cites research saying we automatically average biographical info. In order to close the deal, your job as a salesperson is to grab and maintain the prospect's attention and interest, help them recognize your offer as an opportunity, and cultivate their desire for what you have to offer. To accomplish these objectives, you must fully appreciate that your prospect is evaluating you and your offer at a very primal level: February 22, Share this Sometimes, you just don't have time to sit down and read as a busy entrepreneur, which makes listening to audio books a great option. Parts of the book are disconcerting, but in the best way possible: Pitch Anything has fundamentally changed how I think about the sales process. The likelihood of it being taken as is without misunderstanding would be considerably higher. I get its message. So yesterday I was listening around the middle of the book, and author Oren Klaff goes off on how you need to be able to make your pitch within 20 minutes.
As they say in the classics "results are not typical". Tune your pitch to your prospect's ancient brain, and you win. And you should do it in about words. From selling powdered milk to becoming a multi-billion dollar success, Cuban tells his story and shares his insights into business and life in this fascinating audiobook. Klaff does make the point that his deals have to hold up to cold analytical scrutiny. Learn them, and you can harness them in your business and life to achieve your goals. Pitch Anything is a primer on how to structure your sales presentation to ensure your prospects find it enticing enough to buy. All of the when, why, and how questions that will naturally arise should be dealt with here. First is the bio bit. So my copy of Pitch Anything by Oren Klaff just showed up. Oren Klaff is a veteran investment banker, and illustrates these principles with vivid stories of high-stakes deals. Pitch Anything has fundamentally changed how I think about the sales process. Oh yeah, and you should do this within about 1, words. This offer is available for a limited time only and has absolutely no cost to you, so sign up for free today! Having someone there to support you is essential and can help minimise and mitigate any risk you might face on your journey An Innovative Method for Presenting, Persuading, and Winning The Deal audiobook download, all you have to do is click the link on this page. But then you need to convince the human brain, the neocortex. And speak directly to the customer. Jim Collins explores the stories of companies that have become great to find the answers in this classic audiobook. Parts of the book are disconcerting, but in the best way possible: With that said, finding time to read as a busy startup entrepreneur can seem nearly impossible. Explore More of PreneurMarketing. Predictably Irrational Any entrepreneur who expects their customers, or team members, to behave entirely rationally is going to be sorely disappointed. You simply tell them what they give and what they get. Because now I could go through, highlight and dog-ear, and create a quick reference for future use. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.
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