Neither is making it as a singer or building a long-term relationship with someone you care about. You should quit if the project you're working on has a Dip that isn't worth the reward at the end. Quitting for the long term is an excellent idea. One reason people feel really good after they quit a dead-end project is that they discover that hurting one's pride is not fatal. However, I did find the basic concepts of this book to be interesting, even helpful. If pride is the only thing keeping you from quitting, if there's no Dip to get through, you're likely wasting an enormous amount of time and money defending something that will heal pretty quickly. Now you don't have to read it.
Seth is going to make an appearance in Silicon Valley. The giant mistakes were made early. And most people do just that. The Dip and the Cul-de-Sac aren't linear. They saw the Dip, but instead of embracing it by completely reinventing what it meant to be an MP3 player, they just played it safe and made a piece of me-too. I hope that as parents, we can do a better job of teaching kids this habit. If you fire your worst clients, if you quit your deadest tactics, if you stop working with the people who return the least, then you free up an astounding number of resources. It frees up your energy for the Dip. The only reason he didn't quit sooner: Except for that nasty drop-off at the end otherwise known as emphysema , smoking is a marketer's dream com true. This not only dilutes their ability to execute—witness a9. So, here's the nutshell of the book, in the book's own words. Quitting for the long term is an excellent idea because it frees you up to excel at something else. You should quit if the project you're working on has a Dip that isn't worth the reward at the end. There are two curves that define almost any type of situation facing you as you try to accomplish something. Not giving up and abandoning your long-term strategy wherever you might be using that strategy--a career, an income, a relationship, a sale but quitting the tactics that aren't working. Easy to build a website and hard to create a viral success. The harder it gets, the better chance you have of insulating yourself from the competition. Quitting for the long term is an excellent idea. So, the questions are simple: Being well rounded is the secret to success. Once they deal with that—and I think they mostly have—then they can erect a wall behind them, a bigger dip, one that prevents others from following. I say lucky for us because this behavior makes it easier for those of us who can see a better way. It's no wonder that people have trouble stopping. Over the next few days and weeks, the rapid learning you experience keeps you going.
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